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The Fordyce Letter

Straight Talk for the Recruiting Profession


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Fordyce TV: The 7 Levels of Business Development and How to Prosper in Each



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It’s tough enough to do business development in a growing economy. In a recession, knowing who to talk to with the right message is critical to your success or even survival. In our upcoming episode of “The Talent Game” with Jon Bartos, be prepared to learn all about the following:

  • The 7 Levels of Business Development…from easiest to toughest, and why you need to go after the low-hanging fruit first.
  • How to get more business from existing accounts.
  • Developing a Business Development Plan that will provide you with synergies.
  • Techniques to approach each new prospect based on which level of business development you go in at.
  • Having your clients sell for you to make it easier to get new business.
  • How and when to widen your markets.

In this fast-paced, information-packed, 30-minute Fordyce TV episode, Jon will share how he *really* prospers in this economy and what you can do for similar success.

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box after the presentation, too, so come prepared with questions.

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Recruiters Upbeat About Year, Even If Searches Are Down



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execunet-logo2A new report from ExecuNet says executive recruiters and search firms predict that executive hiring should pick up in the second half of 2009, after a tough first six months.

Recruiters participating in the annual ExecuNet Job Market Intelligence Report predict a 14 percent decline in searches through June, after which a boomlet is expected that will erase most of the decline, ending 2009 down 4 percent over 2008.

The optimism is also reflected in the latest ExecuNet’s Recruiter Confidence Index. In decline since the beginning of 2007, the index rebounded from a low of 26 percent to 38 percent between February and March.

growth-in-search-assignments1“We’ve been tracking their confidence level since the last recession, and their confidence has always been a leading indicator of the economy and executive employment,” ExecuNet President and Chief Economist Mark Anderson. “During the last recession, we saw recruiter confidence quickly strengthen six months ahead of the recovery.”

The report is the product of a survey of some 5,000 executives, search consultants, and corporate HR professionals. It’s an annual snapshot of the executive job market that spots trends and offers guidance for executives and recruiters.

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Jeff On Call: Partial-Payment Check = Full Fee?



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Q: Can I cash a partial-payment check and still collect the full fee?

Usually, but not always.

Welcome to the little-known area of first-year contract law called accord and satisfaction. There is usually only one case covering accord and satisfaction in the casebook, so most law students don’t study it in detail.

A legal accord is the compromise of a disputed claim. This can be expressed or implied.

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Twitter for Recruiters: Value Your Tweets, Part 2



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Yesterday in part 1 of this article, I discussed the best ways recruiters can immerse themselves in Twitter — from what to say, to how often, to what not to say, and beyond.

Today, I’ll discuss the second way to find value with Twitter. As a recruiter, Twitter is a must-have tool to find clients and candidates.

How, you ask? This isn’t easy, but if you’re the kind of recruiter who prides yourself on delivering distinct candidates to your client base, I would highly recommend taking the time and figuring it out.

Now that job boards have proved themselves virtually worthless and LinkedIn is well on its way to becoming the job board of a new generation, recruiters need to stay ahead of the curve. Twitter is actually a goldmine of information that can absolutely be tapped to find clients and candidates.

The Art

As far as finding candidates, they’re all on Twitter (or they will be). It’s just a matter of finding them.

I employ a researcher who I asked to spend an entire day on Twitter looking for candidates. As I expected, he came back to me 15 minutes later passionately confirming that Twitter sucks and that it’s worthless for finding candidates.

I responded by saying:

“I totally hear what you are saying and I don’t care. You have the entire day, so get comfortable and figure it out.”

I told him to imagine every single candidate and client to be on Twitter. They’re just masking their candidacy in the form of 140-character thoughts. Just like I don’t use the word recruiter in my thoughts, even though I’m clearly a recruiter, a software engineer might not use the word software engineer in her tweets. But she might tweet about her employer, upcoming conferences, and useful technologies.

The goal is to figure out what they’re tweeting and to search accordingly. That’s the art!!

The Science

The science is to use the appropriate Boolean search strings to conduct the search. For that, I recommend going to Shally or one of the other Internet sourcing gurus. They have tips and ideas for days!!

Once you find a candidate you are interested in, here is what to do:

  • Follow them, of course.
  • Read their Tweetstream and you’ll very quickly get a sense of their passions and interests.
  • If you can figure out where they work, you can proceed to traditional headhunting methods and contact them. In the meantime, engage them in conversation on Twitter; do not be as direct as you might be on LinkedIn, but give time for the relationship to develop.
  • Retweet one of their posts (people like that).
  • Comment on some of their posts (they’ll definitely get read).

The goal here would be to get followed back. That way, the next time you send out a note about a hot job or an MPC, this person will be sure to hear about it. And so the ball begins to roll.

In my year or so using Twitter, I have found it to be one of the most profound services in existence. The best way I’ve found to explain Twitter is to compare it to that Mel Gibson movie, “What Women Want,” where he gets to hear the thoughts of all women around him.

Of course, nobody wants to hear everybody’s thoughts about everything, but if you could figure out a way to slice-and-dice those thoughts and take advantage of the streams relevant to you and your marketplace, I think you will find Twitter to have a positive influence on your recruiting practice and life in general.

Good luck, and “May the Tworce be with you!!”

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Twitter for Recruiters: Value Your Tweets, Part 1



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I was having a conversation the other day with a recruiter colleague of mine and he was asking me about Twitter. He hasn’t used the service yet, but after hearing all the recent hype from Oprah, Larry King, and Ashton Kutcher, he felt like it was time to jump on the Twitter bandwagon.

I spent some time on the phone with him and basically explained that in my year or so using Twitter, I have found two distinct avenues in which a recruiter can benefit. Neither offers a quick fix, but following both can net significant value.

Immerse Yourself

The first way to gain value from Twitter is to literally immerse yourself in the service and do exactly what the service asks of you. Tell Twitter what you are doing in 140 characters or less. This needs to be done often. You can’t allow yourself to stop no matter how little immediate impact you are getting out of it.

Robert Scoble, a major Twitter user, once tweeted that it takes a solid three to four months of Twitter use to finally see the light and actually get it. In hindsight, I 100% agree, because building up your profile by following others and having them follow you allows you to:

  • Grow your personal and professional brand.
  • Firmly plant yourself in the hearts and minds of your customer base.
  • Keep a pulse on the daily happenings of your marketplace.

From a long-term perspective, I can’t think of another single service that can deliver this caliber of value.

Tweet, Tweet — What to Say

Ok, onto the actual content — nothing is out of bounds, although the world is listening. Anything posted can and might be used against you at some point in the future. With that said, I talk about all sorts of things on Twitter.

Personal Perspective

  • What I’m eating.
  • What I’m thinking.
  • I like to talk about my Crossfit and other such workouts.
  • What I’m watching.
  • What I’m reading.
  • What I just noticed about the world and anything else that might pop into my head.

Business Perspective

  • Hot candidates (abbreviated MPC pitch).
  • Hot jobs.
  • Interesting happenings in my marketplace.
  • Funny candidate and client situations.
  • Sometimes, I use it as a place to vent and rant.

Other Things to Include

  • If at all possible, I like to include links in my tweets. Somebody once said that links are the currency of the web and respecting that philosophy I want to make sure my tweets serve as much value as possible.
  • I like to not only write original tweets, but reply to others and engage in the general flow of conversations. They say that the biggest difference between Facebook and Twitter is that Facebook lets you stay in touch with those you FOUND interesting; whereas Twitter helps you stay connected with those you FIND interesting. I buy that!!

For those of you who are looking for some kind of method to this madness, the following formula could be a good one to follow for your first few months of use:

Twitter Diet — Just What the Doctor Ordered

  • 10 tweets a day.
  • Make half personal, half professional.
  • Out of those 10, make half original and half responses to other tweeters.
  • Include links in as many tweets as possible

If you follow this prescribed formula, in no time you will be able to blast out an MPC or send out a hot job to thousands of directly related prospects. Within seconds you will get responses and referrals, be able to have your finger on the pulse of your market, and more important, your market will have a pulse on you.

Imagine candidates and clients coming to you for a change. Over the long-term, I can’t think of anything more valuable. Word of warning: this prescription is highly addictive and there is the possibility of becoming a “Twittaholic.”

Editor’s note: In Part 2 tomorrow, discover the art & science in finding value with Twitter as a tool to find clients and candidates.

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Fordyce Family Council: What Would YOU Like to Know?



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What if you could have the most knowledgeable people possible answer your recruiting and placement business questions?

No hidden agendas, no ego trips, no sales pitches. Nothing off limits.  For the first time, you can, during the Fordyce Family Council. This unique meeting will meet on Friday, June 12 at 3:30 PM during the 2009 Fordyce Forum.

The Council members include:

  • Jeff Allen (Moderator). Jeff’s name has been synonymous with placement law since 1975. Jeff is the world’s leading placement lawyer. He’s worked a desk, been an HR manager, has collected more placement fees, prosecuted more trade secrets cases, and assisted more placement practitioners than anyone else. Questions for Jeff might include: Does sending the resume mean I am entitled to the placement fee? Should I sign a client’s PSA (placement service agreement)? How do I word a referral period so that it works?
  • Jordan Greenberg. Starting out working a desk almost 30 years ago, Jordan founded The Pinnacle Source, Inc. in 1986. Since then, his solo practice has become a major IT sales placement business. Jordan is a recruiter’s recruiter — he knows that his success is based on a commitment to the quality of his service and the “community” he helps to create day in and day out. In short, Jordan is exactly the generous, candid, high biller you would ask if you could. Now you can. Questions for Jordan might include: What high-tech tools are your greatest asset in this market? What are the most important things to manage in a solo search practice? How did you choose and develop your search niche?
  • Jenifer Lambert. Jenifer is Vice President of TERRA Staffing Group, a major placement business. She is a “working manager” who makes placements while she trains others to do so. Jenifer also has an independent training business, and is a member of the prestigious Pinnacle Society. Jenifer brings her unique experience, talent and systematic approach to the Council, and we are delighted to have her with us. Questions for Jenifer might include: What specific techniques do you use to develop search superstars? How can average recruiters turn themselves into high billers? How can a rookie to start out the right way?
  • Mel Zwirn. A successful owner of a chain of 24 staffing businesses with $50 million in billings? Half of a renowned husband-and-wife team (Mel and Mary) — absolutely people you should know! Mel will share his management and business secrets of success with you. You just have to ask. Questions for Mel might include: How do you maintain big margins? What are you doing differently in this recession? How did you grow such a large business?

Our objective is to have you leave the Council meeting with all you ever wanted to know.

Don’t miss it!

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Five Sales Habits of Top Recruiters



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I’m excited about my third-annual appearance at Fordyce Forum next month, and I really look forward to it each year. My topic for Fordyce 2009 in Las Vegas is Sales & Marketing Skills for Recruiters.

After all, recruiting is selling!

Everyone is always looking for the silver bullet that can take them to the next level. What we really need to focus on are the basics of selling skills. It doesn’t matter what your niche market focus is or what type of a recruiter you are, as I plan to focus my presentation on some of the most critical skill areas that impact your bottom line results.

First, we will cover some marketing topics, because you have to generate activity to be able to close deals. Recently, I joined Albin Engineering in the Silicon Valley as VP Sales & Marketing and I’ve been hiring and training recruiters for the last 13 years. During this time, my teams have placed over 15,000 candidates into perm (direct-hire) positions and thousands of temp/contractors as well.

In today’s market, leads are harder to come by, so being able to generate new clients and candidates is a valuable skill. Sure, you can wait for the phone to ring or scour the database, but new clients are out there and need you. So YOU have to figure out how to find THEM!

What is your brand image? How can you improve it? Where can you go to find top talent for you open job orders? How can you meet more hiring managers?

Let’s face it, hiring has slowed and there are fewer orders to fill today. This means that every job order needs to be taken more seriously. Recruiters are a wonderful breed of professionals and we love to ride the boom waves when hiring is going hot and heavy.

How can we expect to increase sales given current market conditions? Recently, I was talking with a recruiter and she was sharing her activity data on submittals.

I asked her what a submittal was, and she replied:

“Every time I email a resume to a hiring manager or to HR it counts as a candidate submittal.”

I stood there with a concerned look on my face, and she was wondering what I was thinking.

The reality is that anyone can send a resume and most resumes don’t sell the candidate very well. My belief is that we have to “Call & Present” candidates to hiring managers so that we have a chance to use our sales skills.

This concept alone can create a drastic increase in production when done well and consistently.

I don’t want to get on my soapbox here, but I can’t wait to be in front of the room in Vegas to share some of my ideas on how we can create more placements from fewer job orders.

Learning to be a better salesperson is a never-ending process. Throughout my career, I have continued to learn new tricks and develop new skills. What I have learned by hiring and training over 1,000 recruiters is that successful recruiters have certain habits that help them to stand out from the crowd.

Here is a list of five habits that I have witnessed in top-performing recruiters:

  1. Top recruiters spend more time asking questions and listening than they do talking.
  2. Top recruiters tend to probe deeper for more information, rather than jumping to conclusions.
  3. Top recruiters know how to sell by turning their candidates into solutions that will solve their hiring managers’ problems.
  4. Top recruiters have positive attitudes and deal directly and quickly with their clients and candidates on any issues that arise during the placement process.
  5. Top recruiters work hard, they are deal-makers but not deal-breakers, they know how to close, and they know how to qualify all opportunities.

Wishing you great success in 2009 and hoping to meet you at Fordyce Forum!

Until then, feel free to contact me directly at craig@aesi.com.

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Fordyce Forum and Keeping Strong Recruiters Busy



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When asked to contribute a post to share my excitement about the Fordyce Forum, while spending a working vacation on the family farm in the middle of the Smokies, I wondered what this ole “country boy” could contribute. This (working vacation) is an escape from the reality of finding good job orders in this economy, or trying to find some evidence of a recovery in this economy.

I can look out any window and see more trees than I will see in Las Vegas in 100 years, but somehow I will try to find a new spin, or put a new coating on selling impact players in a downsizing industry (take your pick of just about any industry, except for chocolate, pasta, pharmaceuticals, and liquid libation).

I find it’s no longer sufficient for recruiters to keep up with sports or the latest scandal, and one must now be able to hold an intelligent conversation on the economic outlook and the latest “Trillion Dollar Idea” to put lipstick on the pig — and a mighty big one at that. When Billions turned into Trillions, I remember something Bunker Hunt, who cornered the Silver market in 1980, said when asked his net worth in subsequent public hearings:

“If you know what you got, you ain’t got much.”

Well, a trillion bucks would fill two football fields in pallets of tightly bundled $100s 6′ high with no aisles, and if you are country folk, 200 acres 3′ high in ones. It’s a lot of money while $14 trillions has been spent, budgeted, earmarked in tax cuts, and planned over 10 years, mostly in the next two, in the United States alone. That’s 28 football fields of $100s or 4 square miles of $1s if you are keeping track.

Simply said, it’s scary for the hiring authority, too, as to how the economy will impact (or quit impacting) his company. Or will it get worse from what too many are calling the “not so Great Depression” or worse.

And whether we will repay the largess long before our grandchildren, in higher inflation and taxes. Oh, the economy will recover before 2013, the Budget Office projects at only a 2.5% (real growth), and I for one would have done fine not reading that.

There are a lot of ideas to make more placements in this environment, as most companies have quit laying off, cutting wages,
and cutting days, and will need our services quickly at the first sign of a new order or project. A keen ear on the slowing of the bad indications, the prospect of 2nd Quarter (Q2) Gross Domestic Product (GDP) coming in a lot stronger than Q1, plus a level or possibly positive GDP by Q3-4 needs to be emphasized to counteract the media emphasis on bad news.

Companies are bound to lose employees critical to their operation in this environment, which can translate into an easy job order.

Layoffs in HR can open up opportunities for recruiters where a skeleton staff is busy with general HR matters, with no time to cull through the many-fold increase in responses to any ad.

Recently, a large subcontractor hired an operations manager from a smaller general contractor (my field) at a $30k raise (to $130K) and an estimator ($70 to $100k) from the same firm. Impact players where previously they relied on an in-house (but laid off) recruiter.

A recent post described the some 150k people a day who are getting jobs, presumably fewer than usual from recruiters, yet balanced by fewer recruiters. So much for the “no one is hiring” excuse.

I like to use the “economy is 88.8% healthy” example. Q4 and Q1 were -6.2% annualized, and a booming economy is +5%, thus 5 + 6.2 = 11.2 off of 100.

There is enough business out there to keep the strong, surviving recruiters busy.

So here’s the deal. We are all attending Fordyce Forum next month to pick up some tips, hone our skills, and bone up on technology and find out how to Twitter (or is it Tweet?). I have a few that will work for you in this environment without changing industries, working harder, or forcing your first-born to find work to help support the family.

It is certainly well worth it to bolster your income until the recovery comes by the end of the year. Yes, it will.

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Fordyce TV: Top 5 E-Marketing Tips in a Challenging Economy



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Popular trainer Jeff Kaye, of Next Level Recruiting Training fame, is hosting another episode of Fordyce TV on Tuesday, May 19.

This time, he’ll chat about the Top 5 E-Marketing Tips and marketing strategies with Darren McDougal, Partner and Director of Marketing with Next Level Recruiting Training.

Jeff and Darren will share ideas and techniques that have propelled their company to a leader in recruiting training industry in less than two years.

If you’re looking for new ways to manage your website presence, while building better search engine results and connect with audiences in new ways, you need to watch this.

In this challenging economy, we’re all trying to do more with less — and find new ways to reach clients and candidates.

It’s all based on solid branding and building on that foundation.

You will also find out about a “digital briefcase” and what’s should be inside. Then, you’ll learn new techniques, different approaches, and touch the surface of an emerging communication that will prove to be the new “killer” application.

In this fast-paced, information-packed, 30-minute Fordyce TV episode, Jeff and Darren will share what marketing communications tools are available and which ones will have the most impact in 2009…and beyond.

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show — if you don’t see the box at 2, try refreshing the screen once or twice until you see it). There will be a live Q&A session via the chat box after the presentation, too, so come prepared with questions.

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Jeff On Call: Should I Sign a Client’s PSA



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Q: Should I sign a client’s PSA (Placement Service Agreement)?

There’s some good news here. There is a common law rule that states: Any ambiguities in a contract will be construed against the maker. Common law rules are the common-sense, judge-made laws applied before we had statutes in America. They are the basic rules that have been codified into statutes by the legislatures in many states.

Some PSAs are so draconian that I advise clients to sign them without objection, since they can’t be enforced.