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The Fordyce Letter

Straight Talk for the Recruiting Profession


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Boston Recruiters Feel the Pinch



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Executive recruitment revenue at Boston’s 25 largest executive search firms dropped to $128 million last year, compared with $134 million for 2007, according to the Boston Business Journal.

The article quotes Dave Sanford, the executive VP of client services at recruitment firm Winter, Wyman & Co.

“Clearly we, like everybody else, have been feeling the downturn. It’s been pretty significant. What obviously happened in October is that [companies] put their heavy right foot on the break pedal all at once. Everything took a precipitous drop,” said Sanford.

He noted that Winter Wyman’s executive search revenue actually rose 12% to $20.8 million in fiscal 2008, which ended in September. However, business was down between 30% and 40% year-over-year for the last three months of 2008.

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Heidrick & Struggles Enhances Global CEO/Board Practice



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Heidrick & Struggles has hired John S. Wood, previously with Spencer Stuart, to serve as Vice Chairman and Managing Partner of the firm’s newly combined global CEO and Board practice.

The company — already known for counseling CEOs and board members on complex issues — is counting on Wood to handle everything from CEO succession planning to the recent TARP executive compensation restrictions. He has completed nearly 200 chief executive officer and board director searches for a broad range of international corporations. Also, he will work with senior management to integrate the firm’s leadership consulting services, creating a complete offering in one practice.

Wood, who has more than 15 years of executive search consulting experience, will report directly to CEO L. Kevin Kelly.

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Talent Management In an Economic Downturn



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Deloitte Consulting is out with two reports on what top business leaders from around the world have to say about managing today’s most pressing talent issues.

It’s a “high-wire balancing act,” says Jeff Schwartz, principal of Human Capital at Deloitte, who adds that executives are seeking to find the right balance between reducing headcount/workforce costs and focus on strategic talent issues.

In “Threading the Talent Needle: What Global Executives are Saying about People and Work,” it looks like CEOs are playing a greater role in talent management. Two-thirds of the interviewed executives mentioned that their CEO is connecting more with employees around the globe — particularly those with high potential.

In the second report, “Managing Talent in a Turbulent Economy: Playing Both Offense and Defense,” 52% of the executives surveyed report their company plans to restructure jobs to lower costs and increase efficiency. In addition, 40% will try to attract more critical talent with hard-to-find skills, while 30% are looking to bring on more critical leaders. More than 25% will increase the use of flexible work schedules through measures like telecommuting and reduced work weeks to engage and retain key talent.

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Tax May Push Recruiter Out of Iowa



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Bill Humbert, a recruiter in Iowa, claims that Iowa’s sales tax on employee recruitment fees is unfair.

His company contracts with employers to provide recruiting strategies and performs a limited amount of hands-on recruiting. 

Recruiters who only placed individuals in employment at locations outside of Iowa are not subject to the tax if the person’s principal place of employment is outside of Iowa.

However, he learned last month that his company now owes sales tax on recruitment services provided to out-of-state companies, according to the Cedar Rapids Gazette.

That’s because Iowa state law says that out-of-state exclusion doesn’t apply to executive search firms, and Humbert found out the hard way that an “executive position” simply meant someone earning $30,000 per year or more.

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Fordyce TV: Partnership Success Stories



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Dave Nerz, president of NPA, recently hosted another episode of Splits Happen for Fordyce TV to share partnership success stories. For those of you who missed the initial broadcast, here is a link to the recap.

Partnership Success Stories on Splits Happen

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The Importance of Culture and Diversity in Successfully Building an Organization



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Finding, maintaining, and growing the right talent is crucial to business success, especially in this economy. But academic intelligence and a strong resume are not necessarily the most critical elements of a top candidate. It can be much more crucial to fit into the corporate culture, its inner values, rituals, rites, and perspectives, with a compatible personality, creativity, flexibility, and social adaptability.

The right culture fit may be even more important than having a top degree. Although education remains an important factor, the best people for the top jobs may not be the ones who are the most educated.

There are a number of people in the hospitality industry, including board members, who have reached fairly senior positions without having a college degree.

Many started their career in high school or college, gained significant positions of responsibility, got married, and dropped out of school. Today, they are in top positions at thriving companies and considered leading executives by their competitors.

On three different occasions, I conducted searches for top executives in the hospitality industry with clients who initially said the position necessitated finding a person who had a minimum of a bachelor’s degree. Each time they agreed, in the end, to consider candidates without a degree.

In one of the searches, I placed a candidate who did not have a degree but was a strong self-starter, a respected leader, and a great fit for the corporate culture.

Corporate culture starts at the top with the vision and strategy of leaders who recognize the value of a team in sync.

As managers hire new talent, they need to know the art of matchmaking, beginning with the knowledge that excellent credentials and skills alone are not enough. The company must also identify core values that can be matched by a candidate’s personal integrity, intellectual honesty, respect, passion, initiative, and a desire to succeed.

In order to match a candidate to a company’s culture, it is important to thoroughly understand in what type of business environments the candidate has been successful, as well as to identify the candidate’s SWEAT (strengths, weaknesses, experiences, aspirations, and talents).

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Regulating Executive Pay: Good or Bad for Recruiters?



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With all the talk over the possibility of increased oversight of executive pay to overhaul financial regulation, should recruiters be scared?

A recent article in the New York Times says that, depending on the outcome of the discussions, “the administration could seek to put the changes into effect through regulations rather than through legislation…one proposal could impose greater requirements on company boards to tie executive compensation more closely to corporate performance and to take other steps to ensure that compensation was aligned with the financial interest of the company.”

Are you concerned that such proposals could ultimately affect your financial bottom line as a recruiter? If you are worried, what is keeping you up at night? If you’re not worried, why not? Does regulating executive pay ultimately affect you or not?

Truth, Justice and the American Way of Headhunting

Open Letter Instead of a Rant



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Some of you might want this for a template after changing the niche-specific part. I put all the politeness and hope I have left here. :-)

Jeff:

Please don’t take this wrong. I am…well…not ‘bombarded’ but certainly ‘overwhelmed’ with offers of tools that are free and will save us, or make us, money. The problem is that even the majority that start out ‘free’ and remain ‘free’ cost ME about $225 an hour to evaluate, test, and use.

The last one that has made a difference and MIGHT have paid for itself was LinkedIn. That was several years ago. I say might have paid for itself because I can’t trace actual business to it but I think some of the info I got have been helpful. It’s kind of like taking aspirin… I am never sure if the aspirin or the time made my headache go away.

If you remain in the mood to provide more and very specific information…here’s my problem:

  • I am interested in finding and getting to know very talented technical people with very high security clearances who, by definition, believe they have no need to know me…because most top talent feels this way and the ones with clearances really feel this way.
  • In my headhunting niche, people who are LOOKING for opportunities are almost always people I cannot introduce to my clients.
  • The VERY FEW other recruiters who have ‘ended up’ in my niche (only a nut would do this on purpose) understand this and we consequently end up doing very little split business.
  • The considerable number of others who flirt with this niche or think they are in it have wasted tons of time trying to make this job easier than it is. I have allowed myself to waste tons of time trying to evaluate these people to see if we could do some business together.

Given all this, I still didn’t want to simply trash your offer. What, if anything, can you tell me that will have me fight through the apprehension of lots of emails of futile explanations to people who want ‘just a little more information’ after I sign up for your offering?

Thanks, Dave

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Are You Bird Dogging?



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When does the sales cycle start and end in the staffing industry?

Seems like an easy and straight- forward question, but ask 10 different industry professionals and you’re likely to get 10 different answers. My experience is that many staffing organizations and sales professionals think once the job requirement comes in and sales “hands over the order” to the recruiting team, the sales cycle ends. I couldn’t disagree more.

Many staffing and professional services organizations deploy this philosophy as their customer-service model. I like to call it the “bird dog” sales strategy or “bird dogging.”

What this means is the sales representative goes out and finds job orders and brings them back for recruiting to work on and fill. Once recruiting has the job order(s) it’s the sales representative’s responsibility to go find additional job orders and let the recruiting team fill the existing order(s). This strategy is akin to a hunter who shoots a duck. The hunting dog fetches the duck in the field and brings it back to his master. After fetching and retrieving the duck, the dog runs back into the field to fetch the next duck.

Staffing organizations like to deploy this service model because they want to keep their sales people focused exclusively on prospecting for new business (or fetching ducks). Prospecting for new business is critical to success, but this is a poor strategy.

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Jeff on Call: Do Resumes = Fees?



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Q: Does sending the resume mean I am entitled to the placement fee?

Not without much more.

In spite of my years of writing, speaking, and lawyering about setting up the placement for collection, the “resume myth” still persists.

If sending a resume was the key to getting paid, I’d still be working a desk! I would have spent those years perfecting the ultimate electronic resume delivery system.

There are some exceptions – like a highly specialized niche market position where knowledge of the candidate could not have been known by the client. But these rely on the integrity of a client and candidate who already demonstrated they don’t have it.

So recognize that your highest leverage exists at one point, and one point only: Just after you present – and just before you identify – a candidate the client thinks he wants to hire.

Note there are two phases to the referral:

  1. Present, and
  2. Identify.

If you haven’t fully cleared your fee in writing prior to identifying the candidate, you’ve lost your leverage – and given away your stock in trade.

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To participate in future Q&As, email jeff@placementlaw.com. Keep in mind you should always consult with your own attorney. Nothing contained herein should be construed as legal advice. It is for your information only.