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The Fordyce Letter

Straight Talk for the Recruiting Profession


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Fordyce TV: How to Stand Out in Tough Times



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Logic, instinct, logic, instinct…

Are those the only skills we need to survive in this economy?

According to Margaret Graziano, who joins the roster of Fordyce TV personalities next Tuesday with the launch of her brand-new show, the answer is a resounding yes!

Though there are several secrets to success, honing these skills are what you need right now to position yourself as an expert, she explains.

“In this battered economy, recruiters need to implement a search, selection, matching, and placement process that utilizes both logic and instinct,” she says.

This Tuesday, February 3, you can’t afford to miss the premiere episode of “A Keen Sense of Recruiting.”

Get inside her mind and learn how to stand out in tough times — and most importantly, reach the high-level, corporate decision-makers who matter! Margaret, a 22-year top producer in the recruitment industry, will share secrets from her search and selection process, and how these innovations have improved her and can improve placement batting average.

Margaret has been in the sales and recruiting industries since 1983, has made it through three recessions, has owned her own business since 1991, and continues to be an innovator and a leader in the staffing and recruiting industry.

Catch the show this Tuesday, February 3. Log on to http://www.fordyceletter.com at 2pm ET, simply click the television box (no password or any special log-in instructions), and enjoy the show! Stick around after Margaret’s presentation for a live Q&A session via the “chat” box feature (just type in your questions and she will pick as many as she can to answer immediately!).

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What Happens in Vegas…



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You don’t have to look hard these days to find discouraging news about the economy and the job market — you just need to wake up in the morning.

Business continues though, and there is still opportunity and a lot of money to be made by recruiters in this down economy.

Some, like our friend Dave Staats, think that the recession is irrelevant. And look at Execunet’s Recruiter Confidence index which showed a 14% increase last month from an all-time low in November.

So in a few months, in a brand-new, yet-to-be-opened resort and casino in Las Vegas called the M Resort (they obviously aren’t slowing down), hundreds of recruiters will get together to tackle the challenges and take advantage of the opportunities at Fordyce Forum 2009. And with the price now until next Friday just $695, there is no better time to reserve your spot.

One look at the agenda and you will see that with the exception of the Pinnacle Society’s annual meeting (which of course is not open to the public), there are not many other places you can go and hear from a group of big billers who are willing to share their secrets.

I think the agenda and the speaker faculty speak for itself, so rather than go on a long-winded sales pitch here, just check out the site – www.fordyceforum.com. And then if you have any questions, let me know in the comments.

Hope to see you in Vegas in June!

Truth, Justice and the American Way of Headhunting

A Couple Questions on Fake Job Postings



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An email discussion with Elaine prompted my blog item this week. Last’s week’s thread ended up having some fun discussion.

Elaine: Do you think search firms are posting ads for jobs that don’t exist so that when the economy turns around, they have a pool of resumes to search among? 

Dave: If anyone is doing that they are doing nothing more than learning an expensive lesson. That would be just plain stupid. That said, I am sure someone IS doing that somewhere. My guess is that bigger companies in search or staffing or any field are more likely to do that than smaller ones and some probably do it all the time and not just in times like this.  I firmly believe that experienced recruiters from companies in the industry average 1 to 5 person sized companies are not doing this because they are too busy trying to make a placement happen.

Elaine: Is this really the case or are job hunters just assuming ads are bogus because they aren’t getting called for interviews? If these do exist, how can job hunters tell them apart from ads for positions available right now? Does it pay for job hunters to apply anyway?

Dave: I had not heard that job hunters were assuming job postings are bogus. That’s probably the knee-jerk reaction anyone would have if they didn’t get called. Back when I had some experience with postings and responses around 1999 to 2001 I found the vast majority of respondents to be stunningly unqualified for the positions they applied for. I don’t even use boards anymore but I talk with people who do and it seems like nothing has changed.

I’d guess most jobs are real when they are posted but consider this. 

If, say, IBM needs a Java software engineer and they post the need on their website and they give it also to the, oh, maybe 100 people on their ‘approved vendor list’ who also then turn around and rewrite it a bit and post it on their own site and aggregators like indeed.com and boards like Top Echelon it now looks like there are a couple hundred software jobs. So even if an actual Java software engineer replies to only 20 of them and hears nothing because of all the noise and dilution he thinks it is fake…Then consider that it is probably being mostly responded to by some COBOL veteran who wants to work for IBM so he can LEARN Java.

To tell you the truth Elaine, I hope this never changes. It is just job security for those of us who do what we are paid to do.

As for the part about whether it pays to apply anyway…I just can’t think of any response to that that I would want to see and claim 5 years from now. I’ll put it this way…as useless as I think it is, I’d probably do it myself if I were in their shoes. I’d just treat it the same as I do when I pray for that 7 to make my inside straight. (i.e. ain’t gonna happen and I have no right to ask).

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Nuclear Winter and Surviving This Recession



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Stumbled upon a fascinating chart that chronicles the history of government policy during past recessions. The graphs are broken down into the past five decades, with accompanying audio clips to attempt to explain what worked and what did not.

And as the recession starts to pummel Silicon Valley as layoffs pile up, “organizations are saying, ‘what is the absolute nuclear winter? Let’s plan for that. What you’re seeing now [are] organizations putting those plans into reality,” says Adam Charlson, senior partner at Korn/Ferry.

In a recent interview with BusinessWeek, Heidrick & Struggles International’s CEO paraphrased Charles Darwin to explain the economic circumstances affecting executive search.

Heidrick’s chief executive officer L. Kevin Kelly said, “It’s not the strongest or most intelligent that survive; it’s those that are willing and able to adapt and change.”

That’s why, in mid-January, he announced several changes to his $620 million firm: shifting toward consulting on executive retention; cutting executive search from more than 95% of its business to only 50%; firing 12% of its workforce; and slashing real estate costs by 30%.

Tom Neff, chairman of executive search firm Spencer Stuart U.S., says the spotlight should also be on boards of directors to take more active roles in response to the crisis. Every seat in the boardroom is critically important, says Neff.

“In light of the new challenges and uncertainties, what kind of talent and expertise is needed that isn’t sitting around the table today? More directors will be resigning from boards, particularly active executives who just don’t have the time or the stomach for this anymore. So boards need to be thinking ahead and have a pipeline of people they’re talking to who could be directors,” says Neff.

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What Does Quality Mean?



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Having been on the client side as a corporate human resources professional, I have designed RFP processes and worked closely with hundreds of hiring managers as well as staffing service providers. Whether it was deciding on which recruitment and staffing provider to place on our vendor list or awarding contracts, direct hires or temps, our number-one consideration was the quality of candidates.

What does quality candidates mean from your clients’ perspective? Many things contribute to the candidate quality and they include:

  • Qualified, screened, tested to meet job requirements
  • Present accurate, current resumes
  • Available to start either ASAP or within 2 weeks
  • Are professional in appearance
  • Local or willing to relocate
  • Have positive references
  • Communicate well with good interpersonal skills.
  • Able to demonstrate qualifications and provide sample documentation
  • Prepared to perform well in an interview as well as in their role

At a high level, I see candidate quality supported by two parts within a recruitment process.

The first part includes activities that ensure that you have sourced, screened, and qualified a good candidate. These activities include employment testing, personality profiling, interviewing, and so forth. A solid recruitment process that is valid and reliable will help you consistently deliver on this part.

With a quality candidate at hand, this takes us to the second important part…to ensure that your candidates present well to your client!

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Product Sales and 2009



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You can tell a lot about attitudes and the future by the specifics of what people are and are not buying.

For example, to say “consumer sales” are down is one thing. But precise information on what products are off and which are doing well would yield a far more comprehensive picture.

Ten months ago, I completed work on a product designed specifically for managers in our industry. Turbulent Times! A Manager’s Guide for Navigating Difficult Markets is a studio-produced 5-volume CD series with a remarkable pedigree. While completely redone and expanded for the current market, two predecessors had shown themselves to be highly effective in reducing losses in production and profits in two previous recessions. An excellent flier and envelope were prepared and mailed widely to selected firms in our industry. Broadly speaking, the product died.

Multiple impact is needed to establish a product and two months later, a repeat mailing was done. Again, sales were weak. Six months ago, a third revised mailing was done. Articles were written, highly favorable reviews published. More losses were sustained. Few sales were achieved.

Yet recently, things significantly changed. Beginning with the October financial meltdown and increasing dramatically post-Presidential election and with no further attempt at promoting Turbulent Times!, the phones have been buzzing. CD sets have been, if not flying off the shelves, at least walking very briskly. The order department is busy with no sign of a slowdown.

So what?

So what does this mean? What lies before us?

For starters, it means that our industry is slow to react, the last to really feel a recession. Most firms actually had a pretty decent 2008 cumulatively. That has changed, and recent economic events have further eroded confidence and production.

Is this a valid industry conclusion? Indeed it is.

Here are the facts.

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Splits Happen: A Focus on International Trends



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At the end of Dave Nerz’s new show, Splits Happen, he answered a wide range of questions from viewers. Here are some highlights from the Q&A, along with the video recap of his show:

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Strategies for Selling IT Staffing in a Down Economy, Part 2



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In yesterday’s article, I explored effectively selling IT staffing in a poor economy. Today I will stress a little more how no business pain equals no sale. It’s that simple!

I learned very early in my sales career that people buy to:

  • Make themselves feel good for emotional happiness (i.e., purchasing new clothing or a plasma TV).
  • Move away from discomfort or pain.

Think of that dishwasher that has been on the fritz for a month. The repairman came and told you that you need to purchase a new one. While contemplating the purchase for the past month, you’ve been doing dishes by hand. As a result, you finally decide to purchase a new dishwasher. You don’t purchase it because you enjoy loading it every night; you purchase the new dishwasher because you hate doing the dishes by hand.

You want to move away from that personal discomfort or “pain.”

Every IT hiring manager has “pain,” and as sales people, it’s our job to uncover it and turn it into a sales opportunity.

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Fordyce TV: How a Main Street Recruiter Can Take on International Work



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The increasingly popular Fordyce TV series returns with a brand-new show and brand-new star. In addition to Jeff Kaye and his Next Level Live series (Jeff’s next show will air February 17), we’re excited to add a new show to the roster.

On Tuesday, January 27, Dave Nerz, president of NPA Worldwide, will kick off his brand-new show, Splits Happen.

His first show will touch on a timely topic in this economic environment. If you’ve ever considered leveraging your network into the next state, he suggests that “going global” is really not much different.

However, if you are a physical-presence recruiter, well, this is going to be tough for you.

If you don’t trust people…this won’t work for you.

If you don’t do what you say you will do…this will likely be a problem for you.

And if you don’t like to invest effort for results…well, forget it.

But Dave says it’s easier than you might think, as long as you define your goals, understand what tools make your life easier, and get busy working your connections.

Am I a Candidate?

Check out this list to determine whether this is the route for you:

Don’t split

  • I’m equally good at all aspects of recruiting.
  • I have never needed help to fill a job.
  • My defined niche is always hot.
  • I can always use the candidates I source.

Split

  • I’m better at the client or the candidate side.
  • I can often use help to speed a fill.
  • Sometimes my specialty area slows.
  • I find great people outside my niche.

So tune in Tuesday, January 27 at 2pm ET and learn more when Splits Happen premieres! Simply log on to www.fordyceletter.com at 2pm and enjoy the show. After the presentation, viewers can chat live with Dave via the chat box and get their questions answered directly.

sendoutsSpecial thanks to our sponsor, Sendouts, for helping to make this show possible!

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Strategies for Selling IT Staffing in a Down Economy, Part 1



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Effectively selling IT staffing in a good economy is never easy.

It’s highly competitive, requirements change on a moment’s notice, candidate availability often fluctuates, and there are pricing pressures and other factors in the sales process that we have little control over. It also requires a high level of sales activity, relentless persistence, discipline, and attention to detail, not to mention exceptional sales abilities.

In a down economy, we face all these same challenges, only on steroids.

All of these challenges are now magnified because opportunities are fewer and farther apart.

Think of a pack of wolves that have not eaten for over a week hunting for their next meal. They can’t afford to waste energy so their senses and awareness for executing that next kill are at an all-time high. They’re sharp. They’re “dialed- in” to the moment.

We need to be “dialed-in” when selling in a tough economy.

This two-part article will explore a few strategies to keep in mind when selling in a recession.

Adjust Your Mindset

When making sales calls, do not lead with your product or service and do not lead with questions related to “Are you hiring?” We know the answer is most likely “no.”

Where are you going to take the conversation from that point? When no “pre-defined, budget-approved” job orders exist, you need to find a problem to solve.

The trick is to seek out problems, not job orders!