Comments on: Relationships for Dummies http://www.fordyceletter.com/2008/06/12/relationships-for-dummies/ Straight Talk for the Recruiting Profession Sat, 11 Feb 2012 10:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: 080612 Daily Links (June 12, 2008) | johnsumser.com: Recruiting News and Views http://www.fordyceletter.com/2008/06/12/relationships-for-dummies/comment-page-1/#comment-753 080612 Daily Links (June 12, 2008) | johnsumser.com: Recruiting News and Views Thu, 12 Jun 2008 18:14:24 +0000 http://www.fordyceletter.com/?p=487#comment-753 [...] “In this video, shot during the Fordyce Forum in Las Vegas, Bartos channels his inner advice guru to teach us all how to open our eyes to tapping the best talent despite generational differences in the workplace.” Relationships for Dummies [...] [...] “In this video, shot during the Fordyce Forum in Las Vegas, Bartos channels his inner advice guru to teach us all how to open our eyes to tapping the best talent despite generational differences in the workplace.” Relationships for Dummies [...]

]]> By: Management Recruiter http://www.fordyceletter.com/2008/06/12/relationships-for-dummies/comment-page-1/#comment-752 Management Recruiter Thu, 12 Jun 2008 16:21:24 +0000 http://www.fordyceletter.com/?p=487#comment-752 "Even Jon Bartos declares that "land-line voice-mail" is dead. I can't help but agree with his advice that you really should change your strategy. At least if you want to grab the attention of a Millennial." Too funny. I sell to mellenials all day long. Sure, multichannel beats single channel (usually), but if your industry's best trainers insist that voice mail is dying, then I am going to enjoy a better competitive advantage than I do now. Suggestion: Use voice mail in creative new ways that demonstrate your savvy in new media as well. Here's a real live example from my practice this week: VOICE MAIL: "Hey, ______! It’s Harry Joiner from EcommerceRecruiter.com, and I just wanted to let you know that I have a superkickass job opportunity for you based in Los Angeles — GET THIS — less than 30 mins from where you live now. You can see the job spec online right now at http://www.SuperKickass.com. Yep! SUPERKICKASS.COM. ... and by the way, _______, if the gig isn't right for you personally — then I’ll pay you $2000 if you refer the winning candidate. For real. Just tell them you referred me. Last year I paid tens of thousands of dollars out in referral fees, and it’s the best marketing money I spend. Gotta hop! Call me if you need me. (678) 795-0900. Later!" Think of a voice mail as a radio ad with a target market of ONE. Speak to it as you would a real person, and drive your prospect to vanity URLs. See you in the winners circle. Harry Joiner “Even Jon Bartos declares that “land-line voice-mail” is dead. I can’t help but agree with his advice that you really should change your strategy. At least if you want to grab the attention of a Millennial.”

Too funny. I sell to mellenials all day long.

Sure, multichannel beats single channel (usually), but if your industry’s best trainers insist that voice mail is dying, then I am going to enjoy a better competitive advantage than I do now.

Suggestion:

Use voice mail in creative new ways that demonstrate your savvy in new media as well. Here’s a real live example from my practice this week:

VOICE MAIL:

“Hey, ______!

It’s Harry Joiner from EcommerceRecruiter.com, and I just wanted to let you know that I have a superkickass job opportunity for you based in Los Angeles — GET THIS — less than 30 mins from where you live now.

You can see the job spec online right now at http://www.SuperKickass.com. Yep! SUPERKICKASS.COM.

… and by the way, _______, if the gig isn’t right for you personally — then I’ll pay you $2000 if you refer the winning candidate. For real. Just tell them you referred me. Last year I paid tens of thousands of dollars out in referral fees, and it’s the best marketing money I spend.

Gotta hop! Call me if you need me. (678) 795-0900.

Later!”

Think of a voice mail as a radio ad with a target market of ONE. Speak to it as you would a real person, and drive your prospect to vanity URLs.

See you in the winners circle.
Harry Joiner

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