It’s about you, not me. Sound like the start of a cheesy “Dear John…” letter? Nope, it’s really all about keeping up with the times and recognizing that change can only help you as a recruiter.
For starters, please don’t leave me a voicemail on my land-line if you actually expect a response the same day. It’s not that I’m rude, mind you. I will respond to your 3-minute rambling message eventually. It’s just that I am far too busy texting, emailing, and IM-ing to be tethered to voicemail, exhausted by a tedious dial-in process, listening intently to the queue of messages that shadow me like a comic-strip detective.
Even Jon Bartos declares that “land-line voice-mail” is dead. I can’t help but agree with his advice that you really should change your strategy. At least if you want to grab the attention of a Millennial.
In this video below, shot during the Fordyce Forum in Las Vegas, Bartos channels his inner advice guru to teach us all how to open our eyes to tapping the best talent despite generational differences in the workplace.
Bartos points out that relationship-building takes work but is not impossible. Sounds simple enough, in theory, but he wisely reminds Fordyce Forum attendees that most people have trouble stepping outside of their identity zone to fully engage with what different candidates want for different careers.
2 comments
Management Recruiter Jun 12, 2008 at 12:21 pm
“Even Jon Bartos declares that “land-line voice-mail” is dead. I can’t help but agree with his advice that you really should change your strategy. At least if you want to grab the attention of a Millennial.”
Too funny. I sell to mellenials all day long.
Sure, multichannel beats single channel (usually), but if your industry’s best trainers insist that voice mail is dying, then I am going to enjoy a better competitive advantage than I do now.
Suggestion:
Use voice mail in creative new ways that demonstrate your savvy in new media as well. Here’s a real live example from my practice this week:
VOICE MAIL:
“Hey, ______!
It’s Harry Joiner from EcommerceRecruiter.com, and I just wanted to let you know that I have a superkickass job opportunity for you based in Los Angeles — GET THIS — less than 30 mins from where you live now.
You can see the job spec online right now at http://www.SuperKickass.com. Yep! SUPERKICKASS.COM.
… and by the way, _______, if the gig isn’t right for you personally — then I’ll pay you $2000 if you refer the winning candidate. For real. Just tell them you referred me. Last year I paid tens of thousands of dollars out in referral fees, and it’s the best marketing money I spend.
Gotta hop! Call me if you need me. (678) 795-0900.
Later!”
Think of a voice mail as a radio ad with a target market of ONE. Speak to it as you would a real person, and drive your prospect to vanity URLs.
See you in the winners circle.
Harry Joiner
080612 Daily Links (June 12, 2008) | johnsumser.com: Recruiting News and Views Jun 12, 2008 at 2:14 pm
[...] “In this video, shot during the Fordyce Forum in Las Vegas, Bartos channels his inner advice guru to teach us all how to open our eyes to tapping the best talent despite generational differences in the workplace.” Relationships for Dummies [...]