Welcome to The Fordyce Letter:

The Fordyce Letter

Straight Talk for the Recruiting Profession


Truth, Justice and the American Way of Headhunting

I just had Shally Steckerl(‘s video) for Lunch



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Bill Vick has a video with Shally kinda’ buried in his RB.com group. It might be other places but that’s where I saw it. This ought to be available to everyone.  I heard about the guy for a few years and finally saw a presentation when we both did The Fordyce Forum last year. I asked a question and he tossed off a response that I may have judged too harshly. When I recently saw a  presentation one of his guys, Glenn Guttmacher, did at a Pinnacle Society meeting I decided I’d better take another look. What I saw was a vision many people need to see

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Don’t forget the reason we talked in the first place!



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My peers extended three offers last week. In all three situations, the offers (on paper) provided better career opportunity and increased “compensation” (ok – a couple were modest increases but none the less… an increase).

Observing their discussions, it is/was interesting how a candidate’s mindset evolves during the recruitment process.

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Fluffing Your Candidate



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When I was 18, I stopped by a search firm on John Street in NYC.  I was greeted by a friendly, smiling recruiter.  She sat me down and we talked for a little bit before she told me about an opening at an actuarial firm.  I must have looked a little nervous, so she told me not to worry, just to go in there and give them a big smile.  Then she added that one of the earlier candidates who had interviewed for the position had a terrible smile with missing teeth; she shuddered as she mentioned this detail.  I left the agency, walked over to the actuarial firm, interviewed for the position, and got the job!

Years later, I thought about this incident and realized what this recruiter had been doing when she mentioned the ghastly candidate.  There most likely had been no previous candidate with missing teeth to shudder about.  This recruiter had invented this appalling candidate or character to instill confidence in me; she had fluffed her candidate.  And yes, it had seemingly worked. But had it really and if so, should fluffing be considered a best practice or an unprofessional/unethical one?

Although fluffing is a widely accepted practice in recruiting, some individuals might frown upon it, saying it is insincere or unnecessary.    But isn’t it a recruiter’s job to prepare candidates for interviews?  They need to tell the candidate about the position: job description; requirements; performance expectations; location; salary range; and dress code.  Yes, some recruiters do go further, giving extra information about the position, perhaps even advising candidates on what to say or wear.  Some recruiters take candidates to lunch or tell a creative tale to plump up a candidate’s ego.

If the recruiter I met years ago had not told me that story about the horrific candidate, would I have gotten the job anyway?  Perhaps, I would have.  However, going for the interview would have been a lot more stressful and worrisome.  So maybe fluffing your candidate is like fluffing your pillow.  It just makes everything better…

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Would you marry him after a 1 hour interview in a singles bar?



Performance Based Hiring

Performance Based Hiring

That’s the question posed by Seth Godin some time back while contemplating this whole job-interview-thing.

If you’re of sound mind, your answer is, “Absolutely NOT!” Well, at least for most of us.

However, Seth’s take is that’s exactly what many of us do when it comes to the job interview process.

Don’t get me wrong. I’m a big fan of the interview done well. In fact, I’m a fan of Lou Adler’s performance-based-hiring (posted about it recently) and have implemented this in our hiring practices.

But I just might be interested in following Lou’s advice, and then doing a follow-up with what Seth calls a “measurable event.” Lou’s performance-based hiring is, in my opinion, THE tool for determining job fit based on performance. The past performance should be a strong predictor of how somebody will perform today. In turn, Godin’s real-time-measurable-event should confirm the interviewees convictions about their ability to perform in the past today.

Translation: their ability to get in the cage and tame the lion. Today.

Curious to get your thoughts after you read the post by Godin.

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You’re Right



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This topic is ripe for diverse feedback as most everybody in our profession has a strong opinion about “customer” related issues.

Is the customer always right? No.

But Seth Godin believes that “you’re right” is the most productive response to critical feedback or a response from a customer. Do you agree?

It will take you about 45 seconds to read this post.

Agree or disagree, it might make you think twice about how you respond to customers if you are in the business of providing a “service” to the mass of humanity.

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Dave Staats – Big Biller, Industry Leader



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My friend Dave Staats is one of those people who just seems to get it. He understands that you give before you get and he freely gives of his time in any number of groups but his efforts as a board member in The Pinnacle Society and The Tennessee Recruiters Association stand out in my mind. I recently interviewed Dave for XtremeRecruiting.tv to better understand what makes him who he is as well as to pick up a tidbit or two on how a Big Biller runs his business. Although a self professed curmudgeon I find his directness, candor and above all pursuit of excellence refreshing.

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More from NAER



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Darth Vader didn’t come up this afternon at NAER but these things did …

Joe McCool, amped about his new book, jokes that specialist recruiters are in such demand nowadays that a generalist recruiter should call themselves a “multispecialist” … McCool also has some interesting stuff (which he goes into more detail about in the book) to say about diversity, namely that the glass ceiling for women and minorities is partly to blame on search firms’ lack of diversity, since they’re the ones who fill so many high-level jobs … Jay Arnold, SVP of HR at DB Schenker Logistics, says he’d like to see third-party recruiters bring him great candidates more often even when there’s no job apparently open for them, as he wants to find a way to pass along good resumes to hiring managers regardless of whether there’s an official opening … Kensington International’s Joel Dant jokes that “race, sex, even disability” are becoming commonplace discussions in politics, “and that’s just the lieutenant governor”  … a couple of healthcare recruiters tell me the physical-therapist shortage is just dreadful, and that PTs are the equivalent of techies about eight years ago…the big search firms get bashed a bit for providing weak service, blowing off candidates who aren’t picked for jobs, and sometimes just riding high on their brand names vs. blood, sweat, and tears.

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Fordyce Forum 2008 (Las Vegas, June 4-6)



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Not going? You’d better think twice.

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Finding Darth Vader



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Chris Murdock, executive sourcer & knowledge manager, Yahoo!, shared some of his thoughts on popular sourcing tools today at the NAER conference in Redondo Beach (a good place for a weekend afternoon but a pain in the kiester to get to on a work day).

ZoomInfo: Murdock notes that he has seen Darth Vader listed as a VP of marketing for ABC on ZoomInfo. “A lot of people think it’s crap, but it’s a great tool,” he says, particularly in conjunction with LinkedIn; you can sometimes find a name on ZoomInfo, and more information on them from LinkedIn.

Broadlook: Diver is “a good tool for resumes” if used with search strings, says Murdock.

Capital IQ. “Incredibly expensive,” he says. Murdock recommends pooling a few people together to share access. “Capital IQ wants to take care of the independent recruiters as well as the small firms.” Murdock also says of Capital IQ, “they don’t delete information,” so you want to make sure you only search for current companies, if that’s what you’re looking for. The company offers great customer service, he says and is willing to offer free trials.

OneSource: A good tool to find out about compensation packages, particularly related to stock grants. “Nobody else is capturing the stock ownership data,” he says.

LinkedIn: Notes that hiring managers play an interesting mind game with the site. If they see someone with just their current job listed, managers consider that person a passive candidate. If a person lists more jobs, it feels more like a resume, and managers consider them an active candidate. Murdock also showed how people can go to a search engine such as Google, search      site:www.linkedin.com/in      followed by, for example, “chief financial officer” “san francisco bay” to use the power of a search engine to search LinkedIn.

Switchboard.com: “It’s the best website for phone numbers,” he says, noting that it just added work numbers. He suggests searching for “Dav” if searching for the name “David,” because it’ll pick up Dave, Davey, or David.

Industry News

The Top 5 Web 2.0 Tools that Keep Me Connected



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As a kid, I remember watching tv (yep, black and white) while staying up late on the weekends. I’d always get scared to death every time I saw the short commercial that came on and said:

“It’s 10:00pm, do you know where your children are?”

Anybody remember that? I thought the only reason they ran that crazy commercial was to scare all the children. Well, now I realize they were just trying to help the parents keep track of their children.

It got me to thinking about how I keep track of my customers. I don’t need scary commercials, but I do need tools that help me easily track all of the details that are critical for success. I also need tools that help me keep track of them. What are they doing today? What’s going on in their industry? How’s their business?